Can A Copy-Writing Service Benefit Your Company

Can A Copy-Writing Service Benefit Your Company

What is a copy-writing service and what do they offer the people.

We first have to look at the definition of what is a copy-writing service. Copy-writing is the use of words to promote a product, a service, a business or an idea to the general public. In essence copy-writing can be summed up to be the promotion in any sort of form, it could be television, newspaper, magazine, social media, or the internet. With social media and the Internet copy-writing has gained popularity significantly over the last several years with using materials produced by a copywriter more people are touched through this medium than any other form of promotion.  The business of copy-writing has gained great popularity over the past decade do to the advancement of technology, copy-writing services can be done through businesses, freelancers, or by ghostwriters. There is a great market of clients that are looking for individuals to help them promote their work or their businesses.

A business cannot survive without getting the word out to the general public and in today’s business market companies need to aggressively promote their business in order to stay ahead of the competition. Many businesses hire copywriting freelancers to assist them in writing promotional material that will promote their company in a positive light to the public.

Many companies have marketing and public relations departments that are assigned the task to promote the business. Some department’s hire freelancers to write the promotional material for them because they do not have the time or knowledge to do the writing for themselves. Marketing departments get stretched so thin with other task it is just good business sense to hire freelancers to handle the writing for them.

The main function of the copywriter is to promote the business in a positive way using words that will engage the audience to take action steps. The copywriter may need to work or meet with personnel of the business in order to set a base of demographical information to begin the process of forming a promotional package for the business. Some of the information that a copywriter would gather to begin making a promotional package would be; identify the potential customer base, earning income of the customers, the spending habits, and etc. This information provides you a base to know who you are trying to reach when promoting a business.

If you are looking to hire a copywriter it is always good to look at some sample work or ask the copywriter if they have a portfolio that can be viewed. Also ask the copywriter if they have a testimonials from other clients that they have done work for. A copywriter needs to be flexible and open minded for any suggestions or ideas and input from you since you are the one hiring the copywriter.

The copy-writing industry is a tool that can be a great resource and benefit for a company. The industry is growing and offering a wider variety of services to businesses and organizations. Most companies hire people that offer copy-writing services to help build and promote their business in order to drive up revenues and profits for the company. If you are looking to expand and grow your business then I would recommend looking into seeing what a copywriter can do for you and your company.

Posted by Tom in Business, Freelance
How To Become A Freelance Writer

How To Become A Freelance Writer

Writers are artist with a passion for crafting words into a picture.  People that are looking to make a living from writing can make a serious income from writing at home or anywhere there is an internet connection. The writing industry has many people that have become successful from writing, one of the most successful careers that a person can have working from home is writing.  What is stopping you from being one of these people that have given up the corporate world in order to become a freelance writer?

How to start?

This is probably one of the biggest questions that most people ask. Most people do not know how to get started especially if they are starting from scratch.  First you need to know what your goals are, for me I wanted to replace my full time income as a General Manager with a large corporation. I needed to do this because I was the primary bread winner for the home. Let’s take a look at 4 questions that you need to ask yourself.

  1. What are your long term goals?
  2. What are you willing to do or give up in order to become a freelance writer?
  3. How much money do you need to make the first year, the second year, and etc?
  4. HWhat will be your driving force to make this dream come true?

Many new people in this business tend to have no understanding on how to get started.  You do not know where to start first even if you have plenty of ideas in your head. For me it was like a scrambled mess of enthusiasm and great topics to write about but I had no outlet to share my topics with. What you and every writer needs to have is a blog. This is a great way to get started and recognized in the writing industry.

Start a Blog.

Every writer needs to have a blog. A blog is one of the best places to share your work, develop your skill for writing, and to find an audience and establish an online presence.  A blog is a great place to express your passion for the business of writing. It does not matter whether your blog is about business, finances, cooking, politics, news, photography, or a lifestyle blog, blogging gives you the connection to likeminded people who also share the same passion as you do.

When you start a blog don’t just write a few articles and walk away from it. Many people will sit down and hammer out twenty to thirty articles and stop. Most successful professional bloggers write on a regular basis and will try to put out three to five fresh articles a week.

Writing consistently will help to fine tune your writing skills. Even the big dog high profile bloggers did not have good writing skills when they first started. Many of them pro-claimed to be terrible writers in the beginning, this is why they tell the message of “If I can do it, so can you”. Here is a great article from the Huffington Post of why people blog – Article.

Where do I find clients?

You will need to seek out clients to find writing jobs, clients will not come to you in the beginning you must go search for them.

There are individuals, companies, bloggers, magazines, and website companies that hire freelancers on a regular basis to write for them. This is why having a blog is one of the first areas to focus on getting started. With a blog you will be able to show off your writing skills to these potential clients.

Here are some places to find additional information or freelance opportunities.

  • Upwork – A great place to match up your writing skills with businesses that are looking for freelancers.
  • Simply Hired – A simple job board but you can find many writing opportunities on this site.
  • com –  has many writing jobs on this frequently updated job board.
  • Flexjobs – Great place for writers looking for freelance work.
  • Contently – a place to show off your portfolio. This site shows off your work to businesses who may want to recruit you.
  • Writers Market – This site charges a small fee of $5.99 a month. This is a small price to pay for the connections that you will gain.


Stay positive and don’t give up. Many people start out with a lot of enthusiasm but they lose that drive after a few weeks. Remember that you are doing this for your dream, do not let anything get in between you and your dream. If you are just starting out then now is the time that you are building a foundation to become a freelancer.  Freelancing will give you the resources and opportunity to show people that you are a professional writer.

Posted by Tom in Freelance