marketing

Can A Copy-Writing Service Benefit Your Company

Can A Copy-Writing Service Benefit Your Company

What is a copy-writing service and what do they offer the people.

We first have to look at the definition of what is a copy-writing service. Copy-writing is the use of words to promote a product, a service, a business or an idea to the general public. In essence copy-writing can be summed up to be the promotion in any sort of form, it could be television, newspaper, magazine, social media, or the internet. With social media and the Internet copy-writing has gained popularity significantly over the last several years with using materials produced by a copywriter more people are touched through this medium than any other form of promotion.  The business of copy-writing has gained great popularity over the past decade do to the advancement of technology, copy-writing services can be done through businesses, freelancers, or by ghostwriters. There is a great market of clients that are looking for individuals to help them promote their work or their businesses.

A business cannot survive without getting the word out to the general public and in today’s business market companies need to aggressively promote their business in order to stay ahead of the competition. Many businesses hire copywriting freelancers to assist them in writing promotional material that will promote their company in a positive light to the public.

Many companies have marketing and public relations departments that are assigned the task to promote the business. Some department’s hire freelancers to write the promotional material for them because they do not have the time or knowledge to do the writing for themselves. Marketing departments get stretched so thin with other task it is just good business sense to hire freelancers to handle the writing for them.

The main function of the copywriter is to promote the business in a positive way using words that will engage the audience to take action steps. The copywriter may need to work or meet with personnel of the business in order to set a base of demographical information to begin the process of forming a promotional package for the business. Some of the information that a copywriter would gather to begin making a promotional package would be; identify the potential customer base, earning income of the customers, the spending habits, and etc. This information provides you a base to know who you are trying to reach when promoting a business.

If you are looking to hire a copywriter it is always good to look at some sample work or ask the copywriter if they have a portfolio that can be viewed. Also ask the copywriter if they have a testimonials from other clients that they have done work for. A copywriter needs to be flexible and open minded for any suggestions or ideas and input from you since you are the one hiring the copywriter.

The copy-writing industry is a tool that can be a great resource and benefit for a company. The industry is growing and offering a wider variety of services to businesses and organizations. Most companies hire people that offer copy-writing services to help build and promote their business in order to drive up revenues and profits for the company. If you are looking to expand and grow your business then I would recommend looking into seeing what a copywriter can do for you and your company.

Posted by Tom in Business, Freelance
Don’t Let Fear Stop You From Starting Your Own Business

Don’t Let Fear Stop You From Starting Your Own Business

Fear will get you know where in business

Being an entrepreneur is a dream for many people, many people put off being an entrepreneur because they do not have the capital to get the business off the ground. Many people have the dream and they have the vision and great ideas but they feel they lack the capital to see their dreams become success.

There are several steps for getting your dream and vision off the ground. If you feel that you have a great idea and you have put a lot of thought into executing your plan don’t let having very little capital stop you from seeing your dream come true. Yes there is going to be stress, yes there will be nights with no sleep, yes you are going to work hard and yes you will have to step out of your comfort zone. But you that want to be an entrepreneur bad enough will make it happen.

Here are some steps that will guide you to get your vision off the ground with little capital.

  • Make your knowledge work for you. Take what you know and have skills in to build your business. Do not spend money on outside sources and consultants to build a business you know nothing about. Take the years of knowledge you have already invested in and build your business, you will find it easier and sometimes knowledge may be all you need to get your vision started. You will spend less money and time relying on others to guide you if you just take what ever you know and put it to work..
  • Let the world know what you are doing. Tell everyone you know what you are doing, this includes your family, friends, people at the grocery store, bowling leagues, business contacts, people at the gas pump and etc. This is called grassroots marketing, or marketing 101, don’t be shy and don’t feel embarrassed to tell everyone about you and your business.
  • Spend your money conservatively. No doubt your going to have expenses, try to keep them minimal if you can. Make wise decisions on your purchases and avoid overspending when you can. Remember you are starting a business with very limited capital, be frugal until the business brings in good revenue, this can make you or break you,
  • Don’t use credit unless you have too. When establishing a business you should not use credit cards for business purchases like computers, meals, furniture, and office supplies that you do not need. These expenses can add up quick and lead the business to the firing squad. Slowly purchase new items when you have positive revenue growth. Don’t add to your stress, if you don’t have the cash yet, then don’t purchase it with plastic.
  • You built it. When first starting a business you will be the one doing everything. You will be answering the phones, marketing, building your reputation, and all of this takes time. Some days you will find yourself working around the clock, just remember you are not doing it for nothing or someone else, you are doing all this hard work in order for you to be successful. This is called sweat equity, your business will be a great success because of your hard work and sweat equity.
  • Make the internet work for you. There are several ways to market yourself, just remember you are starting this business on a shoestring income. Social media today is a great tool to gain exposure to your business and to gain customers. Another source of free advertising is through writing on forums and writing articles in the local paper.When ever you can use local media sources this can be very responsive because the public will look to you as a leading local authority. Use what ever free marketing you can until you have the revenue to advertise more elaborately.
  • Work hard. When venturing out on your own especially with little or no capital you will be working hard. You will need to dedicate everything you have and know into making your business a success. Again you will have to be the one answering the phones, playing office manager, service manager, handling customer complaints  or questions, handling the finances and banking and of course you will have to be the marketing guru. In order to be successful you will have to wear many hats for awhile until your business grows.

 

Don’t be afraid, don’t let limited funds keep you from seeing your dreams come true. Life is full of stress and life is difficult, take that energy you are using now to be successful for yourself.

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Posted by Tom in Business