How Storytelling Is Powerful

Have you ever heard the statement “Facts Tell and Stories Sell”? If not, this is an old clique that has been around for years plus you can find it is all over the internet. This statement is dead center correct, stories allow the audience feel more comfortable during a presentation. Our culture has grown up with the love of a good story. Many famous authors like Oprah, Disney, Ellen DeGeneres’ have become famous simply by telling stories that are of human nature. Stories help individuals to connect on a deeper more intimate level.

Stories help us to remember because they are memorable. Stories illustrate a point which by-passes our critical thinking factor and tells the mind to focus and put yourself into the situation itself.  If you are able to reach the client and have them engage in the story that you are trying to share then you will have touched the client on a level that no facts could ever reach. This is why the clique is so true “Facts Tell and Stories Sell”.

Businesses use stories called testimonies as their tool of power for selling and closing a deal. In our brochures at our corporation we focus on testimonies by current customers to show how we are a family friendly business and how we can handle any need that arises. It is our philosophy to build a relationship with the customer by showing them we can be trusted and be the company that comes to mind when they have an issue. Because we are a family friendly company that builds relationships with all of our customers our referral business is what makes us successful. We have found that our stories really set us apart from the competition and having strong testimonies from our clients helps us to close sales at a remarkable high percentage.

How we close so many sales is that first we meet with the customer in their home at the kitchen table which makes the customer comfortable because we are a guest in their home. Then we break the ice with the customer by engaging them in conversation and we use testimonial stories to connect and build trust with the customer.These stories are testimonials of success which cuts straight through all the marketing confusion and touches the emotion of the potential client. We help the client to relate to the story or testimony that is being shared in order to build the relationship that we are trying to create.


Everyone has a story to tell, storytelling can help build a business or it can help repair a relationship. Some people say that storytelling is an art but there is a story in each one of us, just use your story for doing good for others.

What has been your experience with storytelling? Tell us in the comments.


I have always had an enthusiasm for homesteading and for living off the grid even though I live in a combination of country and urban setting. Living in Central Florida north of the big cities we have the best of both worlds, country and the conveniences that a person would have living in a large urban city. I personally have had a concern about our weakening economy and how it effects each and every-one of us. The second thing that I have a concern about is how most of the world view’s our country and what may happen one day here in the United States. My Life Experiences I was raised by parents that grew up during the great depression, they passed onto me what life was like and how people had to live during this time period. My family were farmers, gardeners, and homesteaders, they were raised this way and they passed onto me these qualities. I also have family members that live totally off the grid. They live in the North Woods of Minnesota which is a great location for living off the grid. The Southern Homesteader is a passion of mine, I love passing on and sharing information about cooking, news, being self-sufficient, living off the grid, canning, food storage, budgeting, and much more. Since this blog is a passion of mine I am constantly adding and tweaking this site to be a better resource for you. More About Me I grew up in Northern Illinois farm fields. After spending most of my life in large corporate business I decided to relocate to a small town on the nature coast of Central Florida. This is where I met my wife and between us we have 4 wonderful daughters. We have a small homestead where we raise our chicken and live freely. We also have a bug-out place in the mountains of North Carolina that we call our retreat. We spend time there getting things prepared for all our family members when SHTF. I am blessed with a wonderful family and the knowledge that God has given me so I can pass this along to you the readers. I will never tell what you what to do or what to purchase, I just am offering my opinion. I want to take this time to thank each and every one of you. Always feel free to contact me and drop me a note. I will do my best to respond to your emails in a timely manner. Thank you again, Tom Johnson